The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Nestle India, the Indian subsidiary of the Swiss multinational FMCG giant Nestle, had to face on social media the wrath of consumers, who accused the company of hurting religious sentiments by using the sacred images on Kitkat wrappers.
Sangeeta Talwar, one of India's first women bosses, tells women how they can succeed in the cut-throat word of business.
Nestle was perceived as being feeble in its defence.
According to analysts, winning back consumers' trust in instant noodles won't be easy for any player.
ITC has stated its products have been found to be in compliance with all food safety regulations.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
The high court had given the company six weeks for retesting.
Adulterated food can cause cancer, insomnia and other neurological problems, and adulteration is a growing concern across India
Food and grocery a favourite category for e-commerce players.
Besides, the ongoing war between Russia and Ukraine has also added another blow to FMCG makers as they expect a rise in the prices of wheat, edible oil and crude. Companies such as Dabur and Parle are watching the situation and will undertake calibrated price increases to mitigate the inflationary pressures.
'You must remember that a career is something you can craft for yourself.' 'But if you want to be a successful leader, you need the organisation and your team to support you.' 'In order to make it all work, you need to be cognisant of the team.' 'You can't be a prima donna. These days, people don't accept that.' 'You can't ride roughshod over people.'
It's a post-truth world for multinational brands and businesses too.
'We have done what we needed to do on behalf of the consumers'.
Lessons Nestle must learn from its big mistakes
Nestle aims to shed the 'food and beverages company' tag; enters rapidly-growing petcare market in India
Recently, the company has released videos on Maggi.
2015 was characterised by some interesting events and trends.
Higher prices are burdening household budgets and threatening the margins of leading manufacturers.
ITC on Monday said it is conducting more tests on its products at accredited labs across India.
What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.
Dabur has launched 44 products during the year.
The matter is now expected to be raised with the PMO.
With launch of second plant in Gujarat, company gets ready to take on peers
Ramdev's Patanjali Ayurved Ltd has been served notice by the government for violating food safety norms in manufacturing atta noodles
After Maggi, the sample of macroni pasta was taken from Mau and sent to National Food Analysis Laboratory.
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
As many as 11 industry bodies related to food and pharma sectors on Thursday alleged that the food regulator FSSAI has become "den of corruption" and demanded a CBI inquiry into the functioning of the authority, which shot to limelight over the Maggi issue.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Taking advantage of the absence of Nestl's Maggi noodles, Patanjali launched its own atta noodles last month.
In 1989 when Bajaj came out with their legendary and elegant Hamara Bajaj campaign, that looked more at apna India, rather than the scooter, and at all hues of scootered Indians, it drew millions of eyeballs and was brilliantly successful.
Ash content is now allowed up to 1%, the new notification has proposed to increase it to 2% for seasonings or tastemakers.
A look at the top tweets from your favourite Bollywood celebrities.
Food safety has hit headlines in India after government food safety inspectors found excess lead in packets of Nestle's Maggi instant noodles.
The company now plans to bet on health sciences, skin care and specialised products, says Arnab Dutta.
'Celebrities have to make sure they do enough due diligence on their own before they sign up multi-million dollar contracts.' 'Today, it is just easy money. Lend your name, lend your face and laugh your way to the bank.'
While green shoots are beginning to emerge, with June sales rebounding to pre-Covid levels thanks to a rural revival, most FMCG chief executives have voiced concerns about localised lockdowns that began in July and have extended into August in some states.
In many respects, Ramdev is also among the busiest FMCG brand ambassadors.
This is second time in a month when a packaged food co has complained
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